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May 20, 2012

Content, Social Networking and Local Directory Listings

Filed under: — admin @ 5:16 pm

There is a good and logical reason why Web experts will always say “content is king.” Visitors enjoy viewing fresh and useful content. If a website becomes static, visitors tend to lose interest in your website. In order to have a successful website that is engaging enough for visitors to come back, it is essential to create the right content from the start of your online presence and every time thereafter. It’s not just human visitors you want your content to appeal to — search engines are just as important, if not a more powerful judge on your content’s relevance. Fortunately, there are some things you can do right away that will improve your content for both audiences. Your human readers will appreciate unique and original content that speaks to their interests, and search engines will pay attention every time you update your website with new and fresh content. Creating links to a website is essential because search engines use them as a reliable indicator of a website’s popularity, which, in turn, makes marketers happy because it drives more traffic to their website. So what exactly are links? Simply put, links are all the incoming links to your website from other websites. Quality links can be created naturally among those you already do business with, including colleagues, associations, business networks, clients and service providers. It’s also important to note that there are links you want to avoid, which include paid back links, footer back links, side bar navigational back links, social blogs with off-topic comments, link farms and erroneous business directories. These types of back links not only pass minimal “juice” to your website, but can increase the chances of your website disappearing among the search engines. Since getting the right kind and number of links is vital to a website’s success, competitive markets often hire an experienced, reputable company that will follow Google’s ethical recommendations when acquiring links from other websites. Getting listed in online directories will not only build your local presence, but will improve your search engine rankings, build quality links, and gain additional exposure for your business and website. But make sure to keep these four items in mind when developing your name in directories: 1. There are approximately 30 reliable business directories today, such as CitySearch, InsiderPages, and Yelp, that actually help your rankings among smart phones, GPS units, and local maps. 2. Targeting the wrong directories can cause more harm than good. 3. Most directories will allow you to list your website as well, so it’s a great way to get inbound links and generate more traffic for your website. 4. Remember to remain consistent with your address, phone and services within your pages. Written by MyLocalSEOs.com

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